Looking Through Entrepreneurial Eyes

March 25, 2019

 Preparation & Experience

All my life I’ve looked at the world through entrepreneurial eyes.  I’ve always walked along my own path and have never looked back.  My family owned businesses while I was growing up and I carefully watched how decisions were made and which risks and innovations lead to greater success.

In my career 25 years in the insurance and staffing business, I’ve taken risks, many of which paid off handsomely.  No entrepreneur relishes spending time avoiding failure but that’s not to say risks aren’t analyzed before moving new approaches to business to fruition.  Looking back just isn’t productive.  To me, unproven ideas are simply food for business growth.  The most challenging element is “the idea” itself and getting it started.  Then an entrepreneur is faced with keeping the plates spinning.

Adding Value in the Marketplace

Keep in mind that to add value in the marketplace, the entrepreneur must know and understand the target market.  The business must solve a problem and fill a need within the target market. This requires not only knowing the market but being aware of changing market trends, competitors, and external factors, especially when you create something totally new.

Man on a Rocket

One of the most features of the entrepreneurial mind is an open mind.  I can’t overemphasize the importance of being open to new ideas and doing things differently.  Its great to be data-driven and to develop a solid business plan but it is vital to brainstorm from an open place.  In the initial stages, no idea is too outrageous.  There will be time to analyze and perform a risk analysis but first comes the creative ideas.  In order to stay open to new ideas, I am in the habit of rising in the morning around 4:30 a.m.  At this hour, the house is quiet, and I can sit with my coffee and let the ideas flow.  I find that by the time I get ready to go to the office, I have already generated several ideas and I am prepared to dive in to my to-do list of the day with enthusiasm and energy. This is how I see the world through entrepreneurial eyes – like a man on a rocket!

Michael DiManno


Michael A. DiManno is a thought leader and entrepreneur with over 30 years experience of innovation and fast growth with startup companies in Technology, Insurance, and Employment, or as he calls it “TIE” Services. Mr DiManno founded EmployEnsure, LLC (EE) a holding company and incubator for developing “cool stuff” for clients not being served by traditional “TIE” industries. He currently serves as CEO of EE’s signature brands: Samuel Hale and TalentHire.

Michael is a writer and speaker for entrepreneurial groups as well as “TIE” industries. He also supports his wife Debbie’s non-profit, Cour Training, which helps teens survive and thrive in the modern era of constant connection. They have raised 4 children and live with their two Rhodesian Ridgebacks in Northern California.

For more information, contact Mike directly.
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